Web development, coding & SEO

SEO web site.

SEO - search engine optimising a web site.

What has to be done to optimize a web site for search engines.

Thus read this SEO web site stuff cratively and bear in mind that the truth isn't anything absolute. It changes forever by context, person, place and time.

1. Charting and preparing keywords (3 workdays).

  1. Draw a site map.
    1. Use Xenu to chart the site.
    2. Browse around the site.
    3. Explore site with Lynx.
    4. Visit the site's server. There may be more pages than you see from outside.
    5. In MS Word draw a visual of the site structure.
    6. Create the sitemap in MS Excel, all further work will be done there.
  2. Assign primary keywords to pages. Keep in eye three aspects:
    1. Keyword Pyramid
    2. Keywords on pages
    3. Search terms that solicit visitors
  3. Write meta title using just primary keywords.
    1. With http://www.webconfs.com/keyword-playground.php check whether such a search terms are used at all.
    2. How these keywords match with the page content?
  4. Write meta description containing primary keywords.
    1. Make a search in Google. Use fragments found or use fragments from page itself.
  5. Write meta keywords, combinations of primary keywords.
  6. Write alt and title attribute values based on primary keywords.
  7. Write closing paragraph. Closing paragraph contains tags and keywords characteristic to the page. Collect secondary keywords and keyphrases and their combinations. http://www.webconfs.com/keyword-playground.php
  8. Write opening paragraph. Opening paragraph is the description of the page, the longer text the better. Do not just copy the closing paragraph, rearrange and add some descriptive text. Some two-three rows in total. Text characterising the page, contains primary keywords and secondary keyphrases, from 20..30 words to 100.
  9. Drag the first paragraph out of view of site's visitors. Hide it for print and handheld media.

2. Implementing.

  1. Go through all page files and fix the head section (1 workday). 
    <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
<meta http-equiv="content-type" content="text/html; charset=utf-8" />
<title></title>
<meta name="description" content="" />
<meta name="keywords" content="" />
  2. Implement page's first and last paragraphs containing keywords. (1 workday).
2008

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